Sylvia Brenner - Ponte Consulting

Execution Systems Design for Product & GTM Teams

Your Product Launches Aren't Failing. Your Execution Operations System Is.

Three weeks ago, engineering was “90% done.”
Yesterday, marketing learned the scope changed.
This morning, sales pitched a feature you won’t ship for months.Sound familiar?You have smart people. You have a solid strategy.
What you don’t have is a system that coordinates work across teams without constant firefighting.

I design the execution operating systems that make product and GTM work actually run — so you can scale without chaos.

Here Is What I Actually Do

I design execution operating systems for product and GTM teams — the structures that coordinate engineering, marketing, sales, and operations so work flows predictably instead of relying on heroics.Specifically:

Intake & prioritization

One clear path for requests, so you’re not managing demand via Slack and email.

Launch orchestration

Structured handoffs between teams with automated notifications, so marketing doesn’t find out the day before.

Leadership visibility

Dashboards that show what’s happening without interrupting your team.

System-driven coordination

Status updates, dependency tracking, and reminders that run automatically.

Practical AI integration

AI supports the system (summaries, risk signals) — but only after the structure is designed correctly.

AI and tools amplify execution. Reliable systems require human judgment, cross-team alignment, and real-world system design. That’s the work I do.

See examples of past systems built.

Why Work With Me Instead Of Other Options?

AI can’t do this because

AI can generate plans and dashboards. It cannot determine how execution actually runs inside your organization — how decisions are made, ownership is defined, and handoffs hold under pressure.
AI accelerates a well-designed system. It does not create one.

Your internal team struggles because

They are inside the system they’re trying to fix.
They lack the distance and authority to reset cross-functional norms — and they’re already overloaded delivering work, not redesigning how it runs.

Tool consultants miss the point because

A well-configured platform doesn’t solve unclear ownership or shifting priorities.
Execution problems are rarely tool problems. They are structural problems.

What I bring

I design how execution runs.
I’ve built cross-functional execution systems in global environments where alignment across teams and time zones determines delivery reliability.I don’t implement tools.
I design operating systems for execution.

How We'd Work Together

8 weeks - 4 phases.

1. Diagnose (Weeks 1–2)

I interview leads and observe real launches to identify where coordination, ownership, and visibility break.

2. Design (Weeks 3–4)

I design the execution operating system specific to your org — not templates — and align stakeholders.

3. Build (Weeks 5–6)

I implement it in your tools (Smartsheet, Airtable, etc.) with automation and dashboards.

4. Stabilize (Weeks 7–8)

We pilot, refine, and hand it off so your team owns a predictable execution engine.

What Happens When This Is In Place

In environments like yours, the pattern is consistent:

  • Coordination meetings drop dramatically

  • Leadership sees real-time status without chasing updates

  • Marketing gets weeks of notice instead of days

  • Teams handle significantly more launches without adding people

  • Execution becomes predictable instead of heroic

Your situation will differ, but reliable systems change how work runs.

Is This Right For You?

YES, if:

  • You lead product, GTM, or operations at a $10M–$500M company

  • You coordinate across engineering, marketing, sales, and ops

  • You run multiple launches per quarter

  • Execution is getting messier as you scale

NO, If:

  • You’re under 10 people

  • You just need tool training

  • You want a quick fix, not system redesign

About me

I’m Sylvia. I designed cross-functional execution operating systems at Starbucks for regional and national product and GTM teams across countries and time zones.I saw the same pattern everywhere: smart teams spending half their time coordinating, launches slipping because of broken handoffs, and leaders flying blind.I started my consulting firm to fix that — designing the systems that make execution predictable instead of heroic.

LinkedIn.

Let's Talk!

Book 30 minutes. I’ll review your launch process, show you where execution is breaking, and outline what a better operating system would look like for your team.If it makes sense to work together, we’ll discuss it.
If not, you’ll still leave with a clear diagnosis.

GET IN TOUCH!